Our Brightest Campaigns

Walmart

Prudential

AT&T Dream In Black

Chevrolet

Marketing Strategies
iOne Digital creates, launches, and sustains uniquely compelling marketing strategies and campaigns leveraging the brand's full suite of offerings (digital, social, audio streaming, branded/sponsored content) and extended reach through Urban One. Powered by innovative storytelling, immersive digital experiences, and cultural insights, iOne Digital answers the always-changing needs of our audience and clientele.

Storytelling: Developing entertaining sponsor-able series and creating branded content for our clients.

Experiential: Hosting quarterly events throughout the year and creating custom events to help clients reach their goals.

Cross-Platform: Offering TV, Radio, Digital, and Audio Streaming for seamless cross- platform programs.

Social: Connecting with our audience wherever they are inclusive of the most popular social sites.

Insights & Strategy: Utilizing insights from ideation and reporting to guarantee campaign success.

Advance Targeting: Offering extensive targeting solutions to ensure our advertisers reach the most relevant audience.

One Solution aligned with cultural influencer Cedric the Entertainer, to create a cross-platform holiday-centric campaign anchored in a short-form original series. With some help from Walmart, the comedian and his family tackle relatable holiday scenarios. Each installment covered specific Walmart holiday initiatives and cultural nuances.

479MM total impressions across digital, radio, and linear during a 6-week flight.
69% increased brand favorability following the consumption of content.
2/3 of research respondents preferred the brand content over traditional :30s brand spot.
Over 50% of research respondents were “much more likely to shop at Walmart for their holiday gifts” aligning with the client’s goal to drive Black holiday shoppers.

Legacy Lives On was a cross-platform program powered by Urban One/One Solution anchored in an immersive film exploring the historical and present-day economic challenges of Black America. Highlighting the stories of three uniquely determined women of Tulsa, Detroit, and Atlanta, the 45-minute documentary and ancillary custom content examined the current state of Black economics and the inherent barriers that exist. The three-phase media rollout focused on providing the target audience with authentic and inspirational content, empowering the message of financial wellness.

48MM+ impressions across digital, radio, and linear.
75% short-form content engagement rate exceeding the 66% benchmark.
5.3MM social impressions engaging 24K social followers.
95MM impressions garnered from the PR campaign.

The Urban One digital, social, television and national radio platforms, as well as influencer relationships, were leveraged to amplify AT&T’s Dream in Black initiative during the storied Historically Black College and University (HBCU) Homecoming season. The campaign inspired consumers to be the change agents their ancestors dreamed of. Celebrities and HBCU alumni, supporters, Charlamagne tha God, Romeo Miller and Reginae Carter hosted the series which profiled current HBCU students and graduates.

204% over delivery of the campaign video sponsorship.
802K pageviews of the exclusive campaign launch story exceeding the benchmark of 50K.
29.9MM campaign impressions exceeding the previous year’s campaign by 12.1MM impressions.
5:46 time spent on the exclusive campaign launch story exceeding the benchmark of 2:00 minutes.